Digital Marketing and Social Media

Become a specialist in developing and executing digital marketing strategies with Trebas Institute!

This program offers knowledge of online advertising and publicity, search engine optimization (SEO), analytics, data-driven decision-making, content development as well as creating a social media strategy and managing it. Students will also learn how to assess the digital marketing requirements of clients, conduct audits and create and introduce marketing plans.

You will get to work with a number of different clients across a variety of sectors including corporations, NGO’s, governmental agencies, influencers, celebrities, etc. to boost your versatility and ensure success in the jobs market.

What are some key skills that I will acquire?

• Effectively identify clients’ needs and develop the appropriate strategy/marketing plan
• Develop an online public relations campaign with particular emphasis on using social media platforms
• Manage a client’s social media activity to increase engagement and stimulate business
• Develop a content strategy and use digital advertising tools to promote this
• Update a client’s website and social media pages when there is a change in branding or new product/service launch
• Understand and interpret digital metrics
• Plan, execute, and analyze the results of digital advertising campaigns (using all of the essential platforms such as Google Ads and Facebook for Business)
• Identify new online business opportunities

Which future career paths can I consider?
You will have the skills and knowledge to pursue opportunities as a digital marketing consultant, social media manager, advertising consultant, marketing coordinator, online store manager, e-commerce consultant, digital marketing strategist and more.

Where in Montreal are you located?
We are located in the heart of downtown Montreal at 550 Sherbrooke Street W, Suite 600, just steps from the McGill metro station.

What’s my next step?
Use our form to contact us today. Get more information on our E-Commerce and Online Business Management program or set up an appointment to speak with one of our counsellors. Make it happen with Trebas Institute!